Next month, TV5 underwent a major overhaul and was relaunched as 5 as Major television channel and Kapatid station, following the much-heralded blocktime partnership with MPB Primedia, a Philippine corporation backed by investors from the Media Prima Berhad of Malaysia.
The broadcasting company owned by Manny V. Pangilinan. was not sold to its Malaysian partners, contrary to what others believed following the much ballyhooed relaunch. Nor does the network has new owners. The foreign partners do not have equity in the station.
“Mr. Pangilinan entered into a extended-term content partnership with Primedia,” explains lawyer Dan de Padua, deputy managing director of TV5 Network, Inc. “TV5 is the broadcaster, while 5 is a television channel brand of Primedia and is the product of the agreement.”
Manny V. Pangilinan is the chairman, president and CEO of TV5 with Bobby Barreiro, Noel Lorenzana and Reggie Galura as managing directors. Christopher Sy is the CEO of TV5. The partnership produced a new look for the channel, brand new shows and a 24-hour programming geared for the young crowd.
Tonyboy even invested millions of dollars for a new transmitter that is expected to strengthen and beef up the signal of the channel. Now, 5 can reach far-flung provinces and is at par with the signal of broadcasting giants GMA 7 and ABS-CBN. Offering varied entertainment fare for today’s more discriminating viewers, 5 reinvents itself with anything that’s hip, fresh and exciting. In the programming lineup are reality, drama, variety, news, toons, movies and showbiz-oriented shows that target a younger demographic of 30 years old and below.
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