TV5 changes name to 5

TV5 changes name to 5 (TV channel) 

On March, TV5 informed that the company had entered into a "majorblocktime agreement" with MPB Primedia, Inc., a Philippine corporation backedby Media Prima Berhad of Malaysia.

This agreement has resulted in anew look and a new target market for the broadcasting company owned by Antonio "Tonyboy" Cojuangco. 

Starting August 10, 2019 TV5 will be known as 5 (TV channel), a channel that promises to target "under-served demographic of 30 and belowincluding those who are young at heart—generally the progressive Pinoys who areopen to change and are willing to try new things and experiences."

According to Christopher Sy, TV5 Chief Executive Officer,"We realize that our target market is an active segment that may not have thetime to try to follow something on a daily basis. As such, our schedule isbased more on "appointment" television with provisions for catch-up TV, allowing people the flexibility to watch our programs when it's convenient forthem."

TV5 will offer various showgenres such as news and information, public service, sports, entertainment, reality, drama, variety,teens & toons, and movies.

"We think we can attract a sizeable audience by providing a freshalternative to the country's two major networks which seem to mirror eachother's programming. We hope to provide shows that are different and morerelevant to a youthful Filipino audience," said Sy.

The newly repositioned TV station will broadcast using a 120kW transmitter. It was recently launched to the trade industry through an eventattended by more than 1,000 movers and shakers from the advertising business aswell as the stars from the channel's upcoming programs. 

The big trade launch showcased 5's new programming lineup, which was well received by the audience.

5 is a television channel brand of MPB Primedia, Inc., MediaQuest Holdings, Inc., and TV5 Network, Inc. a Philippine domestic corporation, which entered into a long-term block air time agreement with TV5 Network, Inc., which is headed by Mr. Manny V. Pangilinan.