TV5’s audience has always been the easygoing social connector. These are the people who are not just passive viewers but productive participants in relevant conversations. The need to be fully informed and see the full picture has led them to go beyond traditional sources of information. They have embraced the emergence of multiple platforms which they use to increase their knowledge, better themselves and build stronger, more meaningful connections.
This is where 5 comes in. As it seamlessly connects the different platforms that the audience taps into, it also connects people with meaningful content that bonds them. Whether it’s the love for sports, the love for country or love to be in the know, 5 will empower its audience to amplify their connections.
The power of 5 lies in its five synergistic pillars – ESPN5, News5, On5, D5 Studio, and Studio5. Driven by the Filipinos’ different passion points, each platform is a venue for interaction among like-minded individuals.
One thing that sets News5 apart from others is its strong public service arm. It has in fact become the go-to of Filipinos for finding resolutions to their problems, whether big or small. “Mr. Action Man” Raffy Tulfo and his programs, “Itimbre Mo Kay Tulfo” on Aksyon sa Tanghali and “Wanted sa Radyo” on Radyo5, connects people with the support they need to overcome life’s challenges.
Helping those in need is also the thrust of Alagang Kapatid Foundation which has been at the forefront of relief efforts every time a tragedy hits our country and affects fellow Flipinos.
On5 has connected Filipinos with what the rest of the world is watching by being the pioneer of localized international content. From Walking Dead to Arrow and many more, viewers enjoyed groundbreaking and popular US TV series and movies in Tagalized format.
D5 Studio is made for today’s millennial with fun, young and globally appealing content that tells the stories of the Filipino youth. It’s perfect for those who want original series that range from comedy to music to lifestyle. It will entertain, surprise and offer different perspectives for those looking for more than the usual.
Studio5 levels up the content creation game further by becoming the source of international-quality productions. From story idea to directing to special effects, the series in this platform will elevate the standards of Filipino entertainment. It’s debut project is “Amo,” directed by Cannes Best Director Brillante Mendoza.
As 5 moves forward to bigger and better possibilities, it endeavors not only to be in-the-know, but to be involved; not merely to be where the action is, but to take action; not simply to tell stories, but to see the story through; and not just to connect people, but to build communities.
It is empowering Filipinos to get intense, get immersed, get informed, get involved, and get inspired. Get it on 5.
On March, TV5 informed that the company had entered into a "majorblocktime agreement" with MPB Primedia, Inc., a Philippine corporation backedby Media Prima Berhad of Malaysia.
This agreement has resulted in anew look and a new target market for the broadcasting company owned by Antonio "Tonyboy" Cojuangco.
Starting August 10, 2019 TV5 will be known as 5, a channel that promises to target "under-served demographic of 30 and belowincluding those who are young at heart—generally the progressive Pinoys who areopen to change and are willing to try new things and experiences."
According to Christopher Sy, TV5 Chief Executive Officer,"We realize that our target market is an active segment that may not have thetime to try to follow something on a daily basis. As such, our schedule isbased more on "appointment" television with provisions for catch-up TV, allowing people the flexibility to watch our programs when it's convenient forthem."
TV5 will offer various showgenres such as news and information, public service, sports, entertainment, reality, drama, variety,teens & toons, and movies.
"We think we can attract a sizeable audience by providing a freshalternative to the country's two major networks which seem to mirror eachother's programming. We hope to provide shows that are different and morerelevant to a youthful Filipino audience," said Sy.
The newly repositioned TV station will broadcast using a 120 kW transmitter. It was recently launched to the trade industry through an eventattended by more than 1,000 movers and shakers from the advertising business aswell as the stars from the channel's upcoming programs.
The big trade launch showcased 5's new programming lineup, which was well received by the audience.
5 is a television channel brand of MPB Primedia, Inc., MediaQuest Holdings, Inc., and TV5 Network, Inc. a Philippine domestic corporation, which entered into a long-term block air time agreement with TV5 Network, Inc., which is headed by Mr. Manny V. Pangilinan.
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