TV5 is now 5

FROM now on, TV5 will be known as 5 (TV channel) 

“The power of 5 lies in its five synergistic pillars – ESPN5, News5, On5, D5 Studio, and Studio5. Driven by the Filipinos’ different passion points, each platform is a venue for interaction among like-minded individuals,” a statement released by 5.

ESPN5 is the leader in sports and the home of major sports events from PBA to PSL to NCAA. It also features international sports like FIBA and NFL; and even iconic multi-sports events like the Olympics, Asian Games and SEA Games.

Beyond the live games, the world-famous Sports Center will deliver more than game play-by-plays but also in-depth stories behind the teams and the players, bridging their world with their Filipino fans.

To top it all, ESPN5.com, the #1 sports website in the Philippines, will continue to be the trusted source of the most comprehensive sports news in the country.

News5, led by its fearless News Chief, Luchi Cruz-Valdez, will also continue living up to its promise of “Higit Sa Balita, Aksyon.” It takes its role of giving accurate information very seriously but has transcended this role by also delivering real conversations, and real experiences.

This is what the audience will get from “Aksyon” and News5.com.ph, the country’s first 24-hour video and audio news platform, as well as its ally on the road, Radyo5 and Taxi Squad.

One thing that sets News5 apart from others is its strong public service arm. It has in fact become the go-to of Filipinos for finding resolutions to their problems, whether big or small. “Mr. Action Man” Raffy Tulfo and his programs, “Itimbre Mo Kay Tulfo” on Aksyon sa Tanghali and “Wanted sa Radyo” on Radyo5, connects people with the support they need to overcome life’s challenges.

Helping those in need is also the thrust of Alagang Kapatid Foundation which has been at the forefront of relief efforts every time a tragedy hits our country and affects fellow Filipinos.

D5 Studio is made for today’s millennial with fun, young and globally appealing content that tells the stories of the Filipino youth. It’s perfect for those who want original series that range from comedy to music to lifestyle. It will entertain, surprise, and offer different perspectives for those looking for more than the usual.

 On March, TV5 informed that the company had entered into a "majorblocktime agreement" with MPB Primedia, Inc., a Philippine corporation backedby Media Prima Berhad of Malaysia.

This agreement has resulted in anew look and a new target market for the broadcasting company owned by Antonio "Tonyboy" Cojuangco. 

Starting August 10, 2019 TV5 will be known as 5, a channel that promises to target "under-served demographic of 30 and belowincluding those who are young at heart—generally the progressive Pinoys who areopen to change and are willing to try new things and experiences."

According to Christopher Sy, TV5 Chief Executive Officer,"We realize that our target market is an active segment that may not have thetime to try to follow something on a daily basis. As such, our schedule isbased more on "appointment" television with provisions for catch-up TV, allowing people the flexibility to watch our programs when it's convenient forthem."

TV5 will offer various showgenres such as news and information, public service, sports, entertainment, reality, drama, variety,teens & toons, and movies.

"We think we can attract a sizeable audience by providing a freshalternative to the country's two major networks which seem to mirror eachother's programming. We hope to provide shows that are different and morerelevant to a youthful Filipino audience," said Sy.

The newly repositioned TV station will broadcast using a 120 kW transmitter. It was recently launched to the trade industry through an eventattended by more than 1,000 movers and shakers from the advertising business aswell as the stars from the channel's upcoming programs. 

The big trade launch showcased 5's new programming lineup, which was well received by the audience.

5 is a television channel brand of MPB Primedia, Inc., MediaQuest Holdings, Inc., and TV5 Network, Inc. a Philippine domestic corporation, which entered into a long-term block air time agreement with TV5 Network, Inc., which is headed by Mr. Manny V. Pangilinan.